Marketing Plan

Our clients love the way we market their homes!

Why? The answer is simple - The Eric Crutcher Sales Team uses the best resources, state-of-the-art internet marketing techniques and a consistent, tried-and-true approach using the 4 P's of marketing: 4 p's of marketing

1. Product: Our team will work with you to make the product, your house, stand out among the competition. There is a lot we can do in digital marketing that adds to your bottom line.

2. Price: We'll help you analyze the comparable recent sales and compare each component of the value to accurately price your home to sell in today's market.

3. Promotion: We have a dedicated marketing team working to ensure that the most ready, willing and able buyers see your home, so that it will sell quickly and for top dollar.

4. Placement: This one is on you. We cannot change the location of your home, so you need to optimize its appearance before and during the marketing process.


When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price
We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure
In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing
In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 93% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.